About Us

From a renovated gas station in Burlington, Vermont, to far-off places with names we sometimes mispronounce, the journey that began in 1978 with 2 guys and the ice cream business they built is as legendary as the ice cream is euphoric.

1978 Humble Beginnings

1978 Humble Beginnings Ben & Jerry's Homemade Incredible Ice Cream and Amazing Crepes

With a $5 correspondence course in ice cream-making from Penn State and a $12,000 investment ($4,000 of it borrowed), Ben and Jerry open their first ice cream scoop shop in a renovated gas station in Burlington, Vermont.

1978 Humble Beginnings Ben & Jerry's Homemade Incredible Ice Cream and Amazing Crepes

1979 Next Step...

1979 Next step People standing in line at a Ben & Jerry's

Ben and Jerry celebrate the shop's one-year anniversary – and the customers who made it possible – by holding the first-ever Free Cone Day: free scoops for all, all day long. The annual ice cream give-away continues today in scoop shops around the world.

1979 Next step People standing in line at a Ben & Jerry's

1980 Supply & Demand

1980 Supply & Demand a car riding down the street

Ben and Jerry rent space in an old spool and bobbin mill on South Champlain Street in Burlington and begin packing their ice cream in pints. The reason? To distribute to grocery and Mom & Pop stores along the restaurant delivery routes Ben services out of the back of his old VW Squareback wagon.

1980 Supply & Demand a car riding down the street

1981 We Want More!

1981 We Want More! State of Vermont with star.

As the news of Ben & Jerry's spreads, more & more people want a lick. So the first franchised scoop shop opens in Shelburne, Vermont.

1981 We Want More! State of Vermont with star.

1982 Pack It Up!

1982 Pack It Up! People hanging out at the scoop shop

The old gas station is demolished to create a parking lot. Just before the wrecking ball is swung, the new Ben & Jerry's on Cherry Street in Burlington is up & scooping.

1982 Pack It Up! People hanging out at the scoop shop

1983 Now That's What I Call a Sundae

An ice cream sundae

Ben & Jerry's ice cream is used to build "the world's largest ice cream sundae" in St. Albans, Vermont; the sundae weighs 27,102 pounds.

An ice cream sundae

1984 Get a Scoop of the Action

Man doing handstand holding a scoop of ice cream with his legs

Ben & Jerry's sets a precedent by discovering a little-known clause about stocks and brokering, then establish a Vermont-only public stock offering to raise money for a new manufacturing plant.

Man doing handstand holding a scoop of ice cream with his legs

1985 The Heart of the Matter

Money going into a bag with a heart turning into dollar bill

The Ben & Jerry's Foundation is established with a gift from Ben and Jerry & 7.5% of the company's annual pre-tax profits to fund community-oriented projects.

Money going into a bag with a heart turning into dollar bill

1986 "Like the world's largest baked Alaska"

Ben & Jerry's Cow bus with people waiting in line

Ben & Jerry's launches the Cowmobile, a modified mobile home used to distribute free scoops in a unique, cross-country "marketing drive." On the return trip, the Cowmobile burns to the ground outside of Cleveland, Ohio (no one was hurt). Ben said it looked "like the world's largest Baked Alaska."

Ben & Jerry's Cow bus with people waiting in line

1987 Very Grateful

Old pint packaging of Cherry Garcia

Ben & Jerry's introduces Cherry Garcia® ice cream. Named for Grateful Dead guitarist Jerry Garcia at the suggestion of two "DeadHeads" from Portland, Maine, Cherry Garcia® becomes the first ice cream named for a rock legend.

Old pint packaging of Cherry Garcia

1988 Hail From the Chief

Ben & Jerry holding their award plagues

Ben and Jerry are named “U.S. Small Business Persons of the Year” by President Reagan in a White House Rose Garden ceremony. Jerry's one suit comes in handy and, luckily, Ben finds an Italian waiter's jacket to wear.

Ben & Jerry holding their award plagues

1989 Artificial Growth Hormone? Not in Our Ice Cream!

RBGH logo

Ben & Jerry's comes out against Recombinant Bovine Growth Hormone (rBGH), based on concern about its adverse economic impact on family farming and public confidence in the wholesomeness of dairy products.

RBGH logo

1990 Contented Cows Make the Best Ice Cream

A picture of a farmer hugging his cow

Eight million Ben & Jerry's pints carry a "Support Farm Aid" message as part of the grassroots efforts of Farm Aid, a non-profit organization whose mission is to keep family farmers on their land.

A picture of a farmer hugging his cow

1991 A Pint-Sized Legend is Born

Ben & Jerry's touring Bus

Chocolate Chip Cookie Dough is released in pints after years of research and development. The flavour rockets to the top of the most-popular-in-pints list. Today it still reigns among our all-time flavour hits. (The first-ever batch of the flavour was created in Ben & Jerry’s Burlington scoop shop in 1984, the result of an anonymous note scribbled on the shop's suggestion board).

Ben & Jerry's touring Bus

1992 Take a Stand for Children

2 kids holding hands with a ice cream cone

Ben & Jerry's joins in a cooperative campaign with the national non-profit, Children's Defense Fund; the campaign goal is to bring children's basic needs to the top of the national agenda. Over 70,000 postcards are sent to Congress concerning kids and other national issues.

2 kids holding hands with a ice cream cone

1993 "The 90's are the 60's Standing on Your Head"

Old pint packaging of Wavy Gravy

Wavy Gravy leads the pack of new flavours. It's named after the famous 1960's Woodstock Festival personality who is today a one-man non-profit helping kids.

Old pint packaging of Wavy Gravy

1994 Greetings, Your Majesty

Plane flying with banner saying

Pints of Ben & Jerry's ice cream begin to appear in the United Kingdom.

Plane flying with banner saying

1995 www.benjerry.com

Computer with screen saying Visit Us

Hundreds of thousands of cyber-surfers visit the Ben & Jerry's World Wide Web site for virtual licks & voluminous laughs.

Computer with screen saying Visit Us

1996 No Fat, No Lactose, No Cholesterol

Pint of Fat Free Doonesberry Sorbet

Ben & Jerry's introduces Sorbets made with pure spring water & the best fruits & flavourings. Doonesberry® Sorbet is named after the popular "Doonesbury®" comic strip character. It has since been sent to the Flavour Graveyard.

Pint of Fat Free Doonesberry Sorbet

1997 Phish Food For People

Man scuba diving and found a treasure

The great music & renowned concert tours of the Vermont-based musical group, Phish®, inspire Phish Food® ice cream.

Man scuba diving and found a treasure

1998 Happy Birthday with a Whole New Look

20th Birthday with ice cream cone

Some folks thought our packages were hard to read (& the flavours hard to resist), so after 20 years we dressed up our pints with a fresh new look!

20th Birthday with ice cream cone

1999 The Flying Friesian

the Flying Friesian, a raucous tour bus retrofitted for fun

In the U.K., Ben & Jerry’s launches the Flying Friesian, a raucous tour bus retrofitted for fun, with a focus on fundraising for U.K. kids-in-need network, Childline.

the Flying Friesian, a raucous tour bus retrofitted for fun

2000 Big Changes

Cows dressed in super hero costumes

August 3, 2000: Ben & Jerry’s becomes a wholly-owned subsidiary of Unilever. Through a unique acquisition agreement, an independent Board of Directors is created to provide leadership focused on preserving and expanding Ben & Jerry's social mission, brand integrity, and product quality. We call them the B.O.D. (Which means we really like them.)

Cows dressed in super hero costumes

2001 We're Making A Movie

Movie Clapper for Citizen Cool

Citizen Cool is a documentary about ordinary folks making an impact in their communities. We celebrate this new release with a flavour inspired by movie treats, Concession Obsession.

Movie Clapper for Citizen Cool

2002 One Sweet Whirled

A pint of One Sweet Whirled

It's an ice cream flavour...it's an environmental action website...it's One Sweet Whirled™ and it's all interconnected, as Ben & Jerry's partners with Dave Matthews Band® & SaveOurEnvironment.org in a campaign to help fight global warming.

A pint of One Sweet Whirled

2003 Celebrating 25 Years

Woodie the cow with the thought of still crazy after 25 years

Ben & Jerry's kicks off the year with a birthday bash at our factory in Waterbury, Vermont at the first-ever Winter Fest. Still crazy after 25 years.

Woodie the cow with the thought of still crazy after 25 years

2004 Rock the Vote!

Sign with Rock the Vote and a red check mark

In an effort to drive voter turnout among young people in the US, Ben & Jerry's partners with Rock the Vote. RTV street teams leverage the long lines of customers on Free Cone Day to register over 11,000 voters – the biggest one-day grassroots registration in Rock the Vote's history.

Sign with Rock the Vote and a red check mark

2005 Drilling is Not the ANsWer

A lady hold sign Drilling is Not the ANsWer next to a piece of baked Alaska

To protest proposed oil drilling in the Arctic National Wildlife Refuge, we construct a 900-pound Baked Alaska with our Fossil Fuel ice cream, shoulder it onto the US Capital lawn and serve it up with the help of Greenpeace and the Alaska Wilderness League.

A lady hold sign Drilling is Not the ANsWer next to a piece of baked Alaska

2006 Fair Trade Upgrade

A poster of Fair Trade Upgrade

Ben & Jerry's continues to support fair trade efforts which started with Coffee and the launch of Coffee Coffee BuzzBuzzBuzz in 1996 by adding Vanilla and Chocolate to the line-up. Fairtrade certification guarantees that the farmers who grow the vanilla, cocoa and coffee beans get a fair price for their harvest, enabling them to reinvest in their land and communities.

A poster of Fair Trade Upgrade

2007 Truth or Clone-sequences

People dressed in Cow costumes

When the U.S. Food & Drug Administration declared that it believed meat and milk from cloned animals was safe to eat, we were beside ourselves, twice over! To show our disappointment with the FDA's decision – and to urge Americans to speak out against cloning – we sent a determined herd of cow-costumed folks to Washington, D.C. for a "Truth or Clone-sequences" demonstration.

People dressed in Cow costumes

2008 The Batch is Back

Woodie the cow with a piano and picture of Elton John

We introduce Goodbye Yellow Brickle Road in recognition of Elton John's first concert in Vermont.

Woodie the cow with a piano and picture of Elton John

2009 Do the World a Flavor

Woodie with a sign that states Do the World flavor

We hold an international “Do the World a Flavor” contest encouraging people to share their ideas for a Fairtrade flavour. Top contestants visit the Dominican Republic, tour a cocoa co-op, and build a playground for children in the village of Yabon. The winning flavour, Almond Delight, is featured in scoop shops across the US as a Limited Batch in 2010.

Woodie with a sign that states Do the World flavor

2010 Fair Trade Commitment

Woodie with sacks on his back

Ben & Jerry's makes a significant commitment to source Fairtrade ingredients and to support the global Fairtrade movement. We’re in the process of converting our ingredients to Fairtrade globally where we feel we can have the greatest impact on improving the lives of farmers, strengthening their communities and protecting the environment.

Woodie with sacks on his back

2011 Occupy!

Woodie holding sign that reads Occupy!

When protestors in New York City and other places take to the streets under the Occupy Wall Street banner in the fall of 2011 to rally against increasing economic inequality in the United States, high unemployment, mortgage fraud, and too much corporate influence in American politics, Ben & Jerry’s Board of Directors issues a direct statement of solidarity, and we show up in Zucotti Park on several occasions to scoop ice cream for Occupiers.

Woodie holding sign that reads Occupy!

2012 It's Greekin' Good!

A pint of Greek Yogurt Ice Cream

Ben & Jerry’s gets creative with real Greek yogurt, introducing an epic selection of Greek Frozen Yogurt flavours that are uniquely creamy, boldly loaded with chunks and swirls, and really Greekin' good!

A pint of Greek Yogurt Ice Cream

2013 GMO? Thanks, but No.

A sign saying no GMO

As the campaign to label food products made with GMO ingredients moves across the states, including Vermont, Ben & Jerry's is proud to stand with the growing consumer movement for transparency and the right to know what’s in our food supply by supporting mandatory GMO labeling legislation. In 2013, we also commit to transitioning all of our ingredients to be fully sourced non-GMO.

A sign saying no GMO

2014 Fans Make Non-Dairy Demands!

A table of almonds with Made with Almond Milk logo

Our fans have spoken and want a Non-Dairy option, they even went as far as starting a Change.org petition.

A table of almonds with Made with Almond Milk logo

2015 Another Flavour for Fallon...The Tonight Dough!

A Dish of The Tonight Dough along with a pint

The concoction is caramel and chocolate ice creams with chocolate cookie swirls & gobs of chocolate chip cookie dough & peanut butter cookie dough. If the flavour becomes half as popular as the unflappable Fallon, who was dubbed “entertainer of the year” in the US, it may give Ben & Jerry’s other classic combinations a run for their money.

A Dish of The Tonight Dough along with a pint

2016 You Dared Us to Go Dairyless - and We Did!

4 pints of Ben & Jerry's Non-Dairy Ice Cream

Our Non-Dairy flavour creations are made with almond milk, 100% Certified Vegan, and boldly loaded with chunks and swirls. You’ll get Ben & Jerry’s euphoria in every bite. These flavours deliver everything… but the cow. The first Non-Dairy flavours in our line up were: Chocolate Fudge Brownie, Chunky Monkey, Coffee Caramel Fudge and P.B. & Cookies.

4 pints of Ben & Jerry's Non-Dairy Ice Cream

2017 IT'S BEN & JERRY'S, ANY WAY YOU SLICE IT

A table full of Pint Slices along with cookie dough

Pint Slices, inspired by the very best part of the pint, give fans a way to enjoy euphoric flavours, chunks and swirls in a round single serving that’s enrobed in a decadent chocolatey coating. It’s a to-go order of ice cream goodness that’s easy to take on the road, and hard to resist.

A table full of Pint Slices along with cookie dough

2018 Together, Pecan Resist!

A pint of Pecan Resist

Alongside all those nutty chunks, this pint packs a powerful message under its lid. Together, we can build a more just and equitable tomrrow.

A pint of Pecan Resist

2019 Justice ReMix'd

A pint of Justice ReMix'd

Ben & Jerry's flavor & action campaign supporting reforms that invest in people instead of prisons to deliver justice for all, instead of just for some.

A pint of Justice ReMix'd

2021 Change is Brewing!

A pint of Change is Brewing

Ben & Jerry's launches Change is Brewing as part of our ongoing work to advance racial justice, calling for the nation to divest from a broken criminal legal system and invest in services that help communities thrive.

A pint of Change is Brewing